INSIGHTS

Ideas for leaders who want clarity, not hype.

Conversations and perspectives on marketing leadership, AI and growth — from the podcast and the blog.

THE PODCAST

What makes you click?

Conversations with marketing experts, influencers and business owners about what drives customers to act, and the strategies that turn it into revenue. Hosted by Amanda Schneck.

A PODCAST BY AMANDA SCHNECK What
makes
you click?

Episodes Follow on Spotify ↗

LEAD GENERATIONLead generation vs. lead nurturing Listen ↗ MARKETING TECHNOLOGYWhat is a CRM? Functionality and usage Listen ↗ CUSTOMER BEHAVIORThe buyer decision process Listen ↗ CAMPAIGNSAdvertisements, conversations & landing pages Listen ↗ AUTOMATIONAutomating a campaign: the key to personalization Listen ↗

Stay tuned for the next episode. Follow the show so you never miss one. Follow on Spotify ↗

THE BLOG

Perspectives on growth.

All Fractional CMO AI in Marketing Leadership & Teams Artificial Intelligence Marketing Strategy

AI IN MARKETING · 2 MIN READ AI belongs in your marketing strategy, not beside it Why AI works best as part of your core marketing strategy, and where to start.

AI IN MARKETING · 1 MIN READ Responsible AI in marketing: guardrails that protect your brand Five guardrails that let your team move fast with AI without risking trust.