INSIGHTS

Ideas for leaders who want clarity, not hype.

Conversations and perspectives on marketing leadership, AI and growth — from the podcast and the blog.

THE PODCAST

What makes you click?

Conversations with marketing experts, influencers and business owners about what drives customers to act, and the strategies that turn it into revenue. Hosted by Amanda Schneck.

ARTIFICIAL INTELLIGENCE · 6 MIN READ Why Trust Is Your Most Valuable Marketing Asset (And Most Leaders Are Treating It Wrong) MARKETING STRATEGY · 3 MIN READ 2023 Consulting: Saving You Time and Money The end of the year is often a wonderful time to spend with loved ones, but I’ve heard from many business owners… MARKETING · 2 MIN READ Q4 Marketing: Five Seamless Steps   The 4th business quarter is only a couple weeks away, which means now is the best time to plan a final… MARKETING · 4 MIN READ New Product Marketing: The Guide The testing’s complete and the packaging is ready.  You have expanded your brand with a tantalizing new product, and you want to… GRAPHIC DESIGN · 30 MIN READ Ethos, Pathos, & Logos: Persuasive Advertising DIGITAL MARKETING · 3 MIN READ Hashtags: Let’s Hash It Out If you’re on social media, chances are you’ve seen how a pound sign can switch a word or phrase into a light… DIGITAL MARKETING · 2 MIN READ Committing to CRM: 5 Reasons in Favor CRM: The Tool For Every Entrepreneur  If you are a proud entrepreneur with a business that you’d like to grow further, now…

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