INSIGHTS

Ideas for leaders who want clarity, not hype.

Conversations and perspectives on marketing leadership, AI and growth — from the podcast and the blog.

THE PODCAST

What makes you click?

Conversations with marketing experts, influencers and business owners about what drives customers to act, and the strategies that turn it into revenue. Hosted by Amanda Schneck.

A PODCAST BY AMANDA SCHNECK What
makes
you click?

Episodes Follow on Spotify ↗

LEAD GENERATIONLead generation vs. lead nurturing Listen ↗ MARKETING TECHNOLOGYWhat is a CRM? Functionality and usage Listen ↗ CUSTOMER BEHAVIORThe buyer decision process Listen ↗ CAMPAIGNSAdvertisements, conversations & landing pages Listen ↗ AUTOMATIONAutomating a campaign: the key to personalization Listen ↗

Stay tuned for the next episode. Follow the show so you never miss one. Follow on Spotify ↗

THE BLOG

Perspectives on growth.

All Fractional CMO AI in Marketing Leadership & Teams Artificial Intelligence Marketing Strategy

FRACTIONAL CMO · 2 MIN READ What a fractional CMO actually does — and when you need one What a fractional CMO does, how it differs from a consultant, and the signs your organization is ready for one.

FRACTIONAL CMO · 2 MIN READ Fractional or full-time CMO? How to decide A practical guide to choosing between a fractional and a full-time CMO, based on stage, budget and team.

FRACTIONAL CMO · 1 MIN READ Your first 90 days with a fractional CMO What a strong fractional CMO engagement looks like in the first 30, 60 and 90 days.