INSIGHTS
Ideas for leaders who want clarity, not hype.
Conversations and perspectives on marketing leadership, AI and growth — from the podcast and the blog.
THE PODCAST
What makes you click?
Conversations with marketing experts, influencers and business owners about what drives customers to act, and the strategies that turn it into revenue. Hosted by Amanda Schneck.
Episodes
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LEAD GENERATIONLead generation vs. lead nurturing
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MARKETING TECHNOLOGYWhat is a CRM? Functionality and usage
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CUSTOMER BEHAVIORThe buyer decision process
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CAMPAIGNSAdvertisements, conversations & landing pages
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AUTOMATIONAutomating a campaign: the key to personalization
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Stay tuned for the next episode. Follow the show so you never miss one.
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THE BLOG
Perspectives on growth.
GRAPHIC DESIGN · 10 MIN READ
Color and Consumer Behavior
MARKETING · 8 MIN READ
Tips from My Pearls on Honing Your Market
MARKETING · 8 MIN READ
The Benefits of the Pearl Marketing Academy
DIGITAL MARKETING · 5 MIN READ
Our Adaptations to COVID-19
MARKETING · 5 MIN READ
Coming Changes to Chrome’s Video Adverts
MARKETING · 6 MIN READ
A Crash Course on Google SERP Features
MARKETING · 8 MIN READ
The Psychology of Marketing, Who Knew!
