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The Psychology of Marketing, Who Knew!

Amanda Schneck · January 20, 2022 · 8 min read
The Psychology of Marketing, Who Knew!

Imagine walking down your local strip and seeing a bright red “ last chance” sign in one of your favorite shops. What are your initial thoughts? After all, a sale is a sale! Or is it? This is only one of many psychology tricks businesses use to influence consumer behavior. And the truth is, it works!

Psychology and marketing go hand and hand when it comes to consumer interaction. Subliminal messaging can be translated through various forms of marketing strategies which influence consumers in decision making. Lucky for you, we’ve put together a list of psychology tricks to apply for boosting marketing efforts and gaining additional consumer interest!

The Right Pop of Color

 

A little bit of color goes a long way, especially with brand messaging! Color plays a crucial role in distinguishing your brand from the competition and attracting your target audience. Color can be essential when it comes to persuasion and decision making. Having the right palette not only sets the tone for brand aesthetic, but subconsciously sends a message to consumers on brand messaging and intention. We’ve put together a quick little list of colors and their associated emotions just for you:

  • Red: Excitement, Urgency (Perfect for a sale!)
  • Yellow: Happiness, Optimistic
  • Blue: Trustworthy, Reassurance, Reliable
  • Green: Balance, Growth
  • Purple: Creativity, Wealth
  • Black: Luxury, Sophistication

Interested in learning more about color psychology and its impact on consumer behavior? Well, you’re in luck! Check out our blog, “Color and Consumer Behavior” for tips and tricks to choosing the right color palette for your brand.

Jingles All The Way!

 

Let’s get straight to the chase. McDonald’s jingle reminds you that you’re “lovin’ it.” This strategic marketing tactic not only provides one catchy tune, but allows consumers to associate a positive feeling with a sound that is memorable, and everlasting for years to come! Having a jingle that leaves consumers humming creates a learned association between the tune and your brand. What better way to stand out from the competition!

Exclusive Promotions & Last Chance Deals

 

Going once… going twice… sold! At one point or another we’ve all spotted that bright red sign in a store window urging us to take action on a “last chance” deal. And to be honest, it works! According to consumer psychology, the feeling of an exclusive promotion creates a compulsive tendency for buyers to act within a certain time frame. Here are a few slogans you may recognize!

  • BUY 2 GET ONE FREE
  • PRICE DROP! NOW _____
  • GET IT NOW
  • LIMITED EDITION
  • ONE DAY SALE

Have you ever seen a price drop with the original cost displayed? It’s a markdown, so it must be a sale! Businesses focused on promoting sales with a price comparison is a strategic marketing tactic. The psychology hack to this promotion is that with visual proof, you can convince a consumer that they are saving big with a price comparison, even by a few dollars!

We hope everyone is having a great start to the new year! Here’s to making 2022 a successful one for you and your business.

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