INSIGHTS
Ideas for leaders who want clarity, not hype.
Conversations and perspectives on marketing leadership, AI and growth — from the podcast and the blog.
THE PODCAST
What makes you click?
Conversations with marketing experts, influencers and business owners about what drives customers to act, and the strategies that turn it into revenue. Hosted by Amanda Schneck.
Episodes
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LEAD GENERATIONLead generation vs. lead nurturing
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MARKETING TECHNOLOGYWhat is a CRM? Functionality and usage
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CUSTOMER BEHAVIORThe buyer decision process
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CAMPAIGNSAdvertisements, conversations & landing pages
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AUTOMATIONAutomating a campaign: the key to personalization
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Stay tuned for the next episode. Follow the show so you never miss one.
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THE BLOG
Perspectives on growth.
FRACTIONAL CMO · 2 MIN READ
Fractional or full-time CMO? How to decide
A practical guide to choosing between a fractional and a full-time CMO, based on stage, budget and team.
FRACTIONAL CMO · 1 MIN READ
Your first 90 days with a fractional CMO
What a strong fractional CMO engagement looks like in the first 30, 60 and 90 days.
AI IN MARKETING · 2 MIN READ
AI belongs in your marketing strategy, not beside it
Why AI works best as part of your core marketing strategy, and where to start.
AI IN MARKETING · 1 MIN READ
Responsible AI in marketing: guardrails that protect your brand
Five guardrails that let your team move fast with AI without risking trust.
LEADERSHIP & TEAMS · 1 MIN READ
Why your leadership team needs a marketing workshop
How a focused workshop aligns executives on marketing priorities and builds lasting capability.
ARTIFICIAL INTELLIGENCE · 6 MIN READ
Why Trust Is Your Most Valuable Marketing Asset (And Most Leaders Are Treating It Wrong)
