INSIGHTS
Ideas for leaders who want clarity, not hype.
Conversations and perspectives on marketing leadership, AI and growth — from the podcast and the blog.
THE PODCAST
What makes you click?
Conversations with marketing experts, influencers and business owners about what drives customers to act, and the strategies that turn it into revenue. Hosted by Amanda Schneck.
Episodes
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LEAD GENERATIONLead generation vs. lead nurturing
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MARKETING TECHNOLOGYWhat is a CRM? Functionality and usage
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CUSTOMER BEHAVIORThe buyer decision process
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CAMPAIGNSAdvertisements, conversations & landing pages
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AUTOMATIONAutomating a campaign: the key to personalization
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Stay tuned for the next episode. Follow the show so you never miss one.
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THE BLOG
Perspectives on growth.
SOCIAL MEDIA MARKETING · 2 MIN READ
Instagram Reels: What You Should Know
Instagram is one of the major pillars in social media marketing, and the shift on the platform to Reels may force business…
DIGITAL MARKETING · 3 MIN READ
Hashtags: Let’s Hash It Out
If you’re on social media, chances are you’ve seen how a pound sign can switch a word or phrase into a light…
SOCIAL MEDIA MARKETING · 10 MIN READ
Eight Tips for your Business’ Social Media
DIGITAL MARKETING · 4 MIN READ
Tok the Tik: Explaining TikTok Marketing Opportunities
