INSIGHTS
Ideas for leaders who want clarity, not hype.
Conversations and perspectives on marketing leadership, AI and growth — from the podcast and the blog.
THE PODCAST
What makes you click?
Conversations with marketing experts, influencers and business owners about what drives customers to act, and the strategies that turn it into revenue. Hosted by Amanda Schneck.
Episodes
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LEAD GENERATIONLead generation vs. lead nurturing
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MARKETING TECHNOLOGYWhat is a CRM? Functionality and usage
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CUSTOMER BEHAVIORThe buyer decision process
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CAMPAIGNSAdvertisements, conversations & landing pages
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AUTOMATIONAutomating a campaign: the key to personalization
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Stay tuned for the next episode. Follow the show so you never miss one.
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THE BLOG
Perspectives on growth.
DIGITAL MARKETING · 3 MIN READ
Hashtags: Let’s Hash It Out
If you’re on social media, chances are you’ve seen how a pound sign can switch a word or phrase into a light…
DIGITAL MARKETING · 2 MIN READ
Committing to CRM: 5 Reasons in Favor
CRM: The Tool For Every Entrepreneur If you are a proud entrepreneur with a business that you’d like to grow further, now…
DIGITAL MARKETING · 7 MIN READ
The Deal with Digital Ads
DIGITAL MARKETING · 6 MIN READ
Special Topics: College Marketing
DIGITAL MARKETING · 13 MIN READ
Key Focus Areas for 2021
DIGITAL MARKETING · 5 MIN READ
Our Adaptations to COVID-19
DIGITAL MARKETING · 4 MIN READ
Tok the Tik: Explaining TikTok Marketing Opportunities
