INSIGHTS
Ideas for leaders who want clarity, not hype.
Conversations and perspectives on marketing leadership, AI and growth — from the podcast and the blog.
THE PODCAST
What makes you click?
Conversations with marketing experts, influencers and business owners about what drives customers to act, and the strategies that turn it into revenue. Hosted by Amanda Schneck.
Episodes
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LEAD GENERATIONLead generation vs. lead nurturing
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MARKETING TECHNOLOGYWhat is a CRM? Functionality and usage
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CUSTOMER BEHAVIORThe buyer decision process
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CAMPAIGNSAdvertisements, conversations & landing pages
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AUTOMATIONAutomating a campaign: the key to personalization
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Stay tuned for the next episode. Follow the show so you never miss one.
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THE BLOG
Perspectives on growth.
DIGITAL MARKETING · 7 MIN READ
The Deal with Digital Ads
MARKETING · 6 MIN READ
Connecting With Consumers
MARKETING · 8 MIN READ
Tips from My Pearls on Honing Your Market
MARKETING STRATEGY · 7 MIN READ
Five Easy Steps to Implement Video Marketing
MARKETING STRATEGY · 4 MIN READ
The Necessity of CRM Software
MARKETING · 5 MIN READ
Coming Changes to Chrome’s Video Adverts
MARKETING STRATEGY · 9 MIN READ
Why partner with a marketing company in 2020?
